Of Swedes & Facebook (2022)

2022 has not been the best year for Facebook so far: the number of users on the platform are decreasing and the company is still under fire for the amount of misinformation on the platform. We have been curious about Swedis consumers’ perceptions about Facebook. Are they still enjoying the platform? Are they exposed to misinformation? Is the platfrom still suitable for marketing and brand building? We tried to answer such questions in this report.